The term 'color' is used to refer to any described or imagined details of the game world that don't directly affect action or the outcome of resolution methods. A closely-related term is 'flavor', which refers to evocative description that has no mechanical effect.
'Color' probably originates from the real-life term 'local color', which is the name given to the cultural features of a locale that give it its unique identity and "atmosphere" beyond its utilitarian functions.
Although 'colorful' features by definition do not have mechanical consequences, their influence on mood can have a powerful effect on roleplaying choices, and they are often the most important parts of game settings.
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